Weaponized Marketing

DEFEATING ISLAMIC JIHADISTS WITH MARKETING THAT BUILT THE WORLD’S TOP BRANDS

Terrorism is marketing. It is an act of communication as much as it is an act of violence. Islamic jihadists gain reach and impact through marketing. We must fight back with a marketing battle plan. Where military might and diplomacy leave off, the book Weaponized Marketing Defeating Islamic Jihadists with Marketing that Built the World’s Top Brands offers a blueprint for success in the marketplace of ideas.

Islamic jihadists have effectively weaponized marketing

Al Qaeda leader Ayman al-Zawahiri said: “The media jihad against the enemy is no less important than the material fight against it.” ISIS/Daesh recruits “media operatives” for “media platoons,” explaining that “media weapons” are “more potent than atomic bombs.”  Hayat Tahrir al-Sham is said to be building on marketing innovations to become ISIS 2.0.

media-jihad

The various brands of terror are constantly evolving. Their control of territory and people expands and contracts. They see “defeat” as temporary. They know they can wait and relaunch.
 
Defeating Islamic jihad under all its names and brands requires waging a long-term marketing war that can create an alternative brand to the one that promotes Islamic jihadist terrorists.  Learn more about the Weaponized Marketing book>>

The Authors

milton-kotler

Milton Kotler has over forty years of professional experience in marketing strategy. Indeed, the Kotler name is renowned in the field of marketing. He is President of Kotler Marketing Group, headquartered in Washington DC, with offices in Shenzhen and Beijing, China. MORE>>

lisa-merriam

Lisa Merriam is a marketing consultant who generates value where branding and content strategy work together to drive reputation, revenue, and relationships. She works with marketing agencies, consulting firms, Fortune 500 companies, and entrepreneurs. MORE>>